3 September 2009
Getting back to school
Posted by robgraham under: Uncategorized .
As a college professor and corporate trainer, a good percentage of my time is spent standing in front of groups of people and sharing with them best practices, insights and theories surrounding a number of different topics.
A September gets underway I find myself reviewing my digital marketing curriculum for upcoming classes and realizing (again) that while I took the summer off the realm of digital marketing continued to evolve. That’s not to say the changes have been earth shattering, but at times I opine that it didn’t find the same fascination with history than I do with marketing because if nothing else, it would keep the curriculum updates to a minimum.
In truth, I love this industry partly because it is always moving and changing. I try not to kid myself that my efforts are somehow going to save humanity, make the world better place and finally figure out how to make a cold fusion generator. I’m in marketing, or as I like to think of it, “Digital Communications”.
That said, I’m also an educator and in taking a look at the cosmic karma tally sheet, I’m hopeful that my dedication to share what I know with others has took my account into the black just a little.
The bottom line for me is that the excitement and fascination that I have with digital and interactive communication (and we can call it marketing and advertising if you wish) is the fact that it is still so uninformed that we can constantly reinvent the future.
During the next few months I get back to sharing my ideas to this blog about how these changes can affect us positively as communicators, educators and marketers.
Stay tuned.
One Comment so far...
Bob Bessette Says:
8 September 2009 at 12:54 pm.
Hi Rob,
I am also looking forward to your upcoming posts. As a new blogger, I am amazed at the potential out there in the internet age. I also look forward to taking your MultiMedia class..
Best,
Bob Bessette