About Advertising In Motion

After over 10 years working in and writing about the world of digital media advertising, the one thing that I’ve learned is that whatever we’re using today to reach our customers online will only continue to evolve and change as we move forward.

This is a very exciting time to be involve in mass communications but it can also be very trying as we face the uncertainty of new advertising models, and work to figure out how to optimize the technology and methodologies to that we can improve results with each and every campaign run.

The name ‘Advertising In Motion’ was selected because of the constant flux of the marketplace but also because it forms the acronym ‘AIM’ which is the real power of digital advertising - the power to get the right message to the right consumer at the right time.

This blog is a way for me to share with you what I see in the trenches and to offer my insight into ways to improve digital marketing results by understanding what works and by avoiding what doesn’t. As much as I’d like to think that I have all the answers, I doubt that is the case. I have a single perspective and so do you. As such, I’d love to hear what’s on your mind from time to time. I don’t intend for this blog to be a monologue but intend it as a way to start a meaningful conversation with my visitors. Hopefully we can find the future together.

Rob Graham